Privacy Policy

Last Updated: 21 August 2026

Armchair Generals respects your privacy and is committed to protecting your personal information.

This online store is operated by Frosted Pines (Pty) Ltd trading as Armchair Generals, registration number 2023/202020/07.

We aim to collect and use only the personal information reasonably necessary to operate our online store, process and deliver orders, provide customer service, comply with our legal obligations and provide services or communications that you have requested.

We do not require customers to provide unnecessary personal information in order to make a purchase, and we do not sell your personal information as a commodity.

We process personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 ("POPIA").

1. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?

Frosted Pines (Pty) Ltd trading as Armchair Generals is the responsible party in respect of personal information processed through our business and online store.

Registration Number: 2023/202020/07
Address: 59 Shannon Rd, Noordheuwel, Krugersdorp, 1739, South Africa
Email: info@armchairgenerals.co.za
Phone: 083 233 2349

Questions or requests concerning your personal information may be directed to us using these contact details.

2. INFORMATION WE COLLECT WHEN YOU PLACE AN ORDER

When you place an order with Armchair Generals, we may collect information reasonably necessary to process, fulfil and support that order.

This may include:

  • your name and surname;
  • email address;
  • telephone number;
  • billing and delivery address;
  • products ordered;
  • order and transaction information; and
  • communications relating to your order.

We use this information to process your purchase, arrange delivery or collection, communicate with you regarding your order, provide customer service, administer pre-orders, process returns or refunds where necessary, prevent fraud and maintain appropriate business records.

We aim to collect only information that is relevant and reasonably necessary for these purposes.

3. PAYMENT INFORMATION

Payments made through our online store may be processed by Shopify and/or third-party payment service providers.

Armchair Generals does not necessarily receive or store your complete payment card or banking details.

Payment providers may process information necessary to authorise and complete your payment in accordance with their own security and privacy practices.

4. WHEN YOU VISIT OUR WEBSITE

Like most online stores, our website and the technology used to operate it may automatically process limited technical information when you visit.

This may include information such as:

  • your IP address;
  • browser or device information;
  • cookies; and
  • information about how the website is used.

This information may be processed by Shopify and other service providers that assist us in operating, securing and maintaining our online store.

We do not require you to provide additional personal information merely to browse our website unless that information is reasonably required for a particular feature or service you choose to use.

5. WHY WE USE YOUR PERSONAL INFORMATION

We may use personal information where reasonably necessary to:

  • process and fulfil orders;
  • arrange delivery or collection;
  • process payments;
  • communicate with you regarding an order;
  • administer pre-orders;
  • provide customer support;
  • process returns, exchanges and refunds;
  • prevent fraud and misuse;
  • maintain the security and operation of our website;
  • comply with legal, tax, accounting and regulatory obligations;
  • maintain appropriate business records; and
  • provide services or communications you have requested.

We will not intentionally collect or use personal information for purposes unrelated to our business without an appropriate lawful basis.

6. NEWSLETTER AND MARKETING

Signing up for the Armchair Generals newsletter is optional.

You do not need to subscribe to our newsletter in order to browse our website or place an order.

If you subscribe to our newsletter or otherwise consent to receive marketing communications from us, we may use the contact information you provide to send you information about:

  • new products;
  • pre-orders;
  • upcoming releases;
  • promotions;
  • special offers;
  • events; and
  • other Armchair Generals news.

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting: info@armchairgenerals.co.za

Choosing not to receive marketing communications will not affect your ability to purchase from Armchair Generals.

Communications necessary to complete or support an order are not marketing communications. We may therefore still contact you regarding order confirmations, payment information, pre-order updates, collection notifications, shipping and tracking information, delivery problems, returns, refunds or other customer-service matters relating to your purchase.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies necessary or useful for operating an online store.

Cookies may assist with functions such as:

  • maintaining your shopping cart;
  • remembering certain preferences;
  • maintaining website security;
  • processing checkout functionality;
  • understanding website performance; and
  • improving the operation of the website.

Some cookies are necessary for the website and online store to function correctly. Other cookies or similar technologies may be used for analytics, preferences or marketing where applicable.

Where cookie choices or consent controls are provided on our website, you may use those controls to manage your preferences. You may also be able to control certain cookies through your browser settings. Disabling necessary cookies may affect website or checkout functionality.

8. SHOPIFY

Our online store is hosted by Shopify.

Shopify provides the e-commerce technology that enables us to display products, process orders and operate our online store. As part of providing these services, Shopify may process certain customer and website visitor information.

Shopify may process or store information outside South Africa as part of its international technology infrastructure. Shopify maintains its own privacy information explaining how it processes personal information and the privacy choices available to individuals.

9. COURIERS AND DELIVERY PROVIDERS

Where you request delivery of an order, we may provide the relevant courier or logistics provider with information reasonably necessary to complete that delivery.

This may include:

  • your name;
  • delivery address;
  • telephone number;
  • email address; and
  • information reasonably necessary to identify and deliver your parcel.

We do not intentionally provide couriers with personal information unrelated to completing the delivery.

10. OTHER SERVICE PROVIDERS

We may use trusted third parties to help operate our business and online store. Depending on the services used, these may include:

  • Shopify;
  • payment processors;
  • courier and logistics providers;
  • website and IT service providers;
  • accounting or professional advisers;
  • security and fraud-prevention providers; and
  • communication or marketing providers where applicable.

We aim to provide these parties only with information reasonably necessary for the relevant service. We may also disclose personal information where required or permitted by South African law.

11. WE DO NOT SELL YOUR PERSONAL INFORMATION

Armchair Generals does not sell customer personal information as a commodity. Our collection and use of personal information is intended to support the operation of our business, fulfil customer orders, provide customer service and comply with our obligations.

12. INTERNATIONAL PROCESSING

Some technology and service providers used by Armchair Generals, including Shopify, may process or store information outside South Africa. Where personal information is transferred or processed internationally, we will take reasonable steps appropriate to the circumstances to ensure the information is handled in accordance with applicable South African data-protection requirements.

13. SECURITY

Armchair Generals takes reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse, alteration, destruction or disclosure.

Our online store also relies on security measures provided by Shopify and other service providers involved in operating the website and processing transactions. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers who create accounts are responsible for keeping their login details and passwords confidential. If you believe your personal information or customer account may have been compromised, please contact us as soon as reasonably possible.

14. SECURITY INCIDENTS

If we become aware of a security compromise involving personal information, we will investigate and take reasonable steps to contain and address the incident. Where notification is required under POPIA or other applicable law, we will make the required notifications.

15. HOW LONG WE KEEP PERSONAL INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected or as required or permitted by law.

Certain order and transaction information may need to be retained for accounting and tax purposes, legal and regulatory requirements, consumer-protection obligations, returns and warranty matters, fraud prevention, resolving disputes and reasonable business record keeping.

When personal information is no longer reasonably required, it will be deleted, destroyed, de-identified or otherwise handled in accordance with applicable law.

16. YOUR RIGHTS

Subject to applicable South African law, you may have the right to:

  • ask whether we hold personal information about you;
  • request access to personal information we hold about you;
  • ask us to correct inaccurate or outdated information;
  • request deletion or destruction of information where applicable;
  • object to certain processing of your personal information;
  • withdraw consent where processing is based on consent;
  • unsubscribe from or object to direct marketing; and
  • lodge a complaint with the Information Regulator of South Africa.

To make a privacy-related request, contact: info@armchairgenerals.co.za

We may need to take reasonable steps to verify your identity before providing, changing or deleting personal information.

17. CHILDREN'S PERSONAL INFORMATION

We do not intentionally seek to collect unnecessary personal information from children. Where processing a child's personal information requires the consent or authorisation of a parent, guardian or other competent person under applicable law, we will handle such information accordingly.

18. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties. Armchair Generals does not control the privacy practices of independent third parties. When you leave our website or interact directly with another service provider, that provider's own terms and privacy policy may apply.

19. SOCIAL MEDIA

If you interact with Armchair Generals through a social-media platform, information may also be processed by the relevant social-media provider in accordance with that provider's privacy policy. Information you choose to make publicly available through social media may also be visible to other users.

20. OUR APPROACH TO PERSONAL INFORMATION

Armchair Generals aims to collect only personal information that is adequate, relevant and reasonably necessary for the purpose for which it is collected. We do not intentionally collect unnecessary personal information from customers.

Our general approach is simple: If we do not reasonably need the information to provide the service you requested, operate our store, protect our business or comply with our legal obligations, we do not intentionally ask you for it.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations. The latest version will be published on our website together with an updated "Last Updated" date.

22. INFORMATION REGULATOR

If you believe your personal information has not been handled appropriately, you are welcome to contact Armchair Generals first so that we can investigate and attempt to resolve your concern.

You also have the right to lodge a complaint with the Information Regulator of South Africa in accordance with applicable law. Current information regarding the Information Regulator and its complaint procedures is available through the Information Regulator's official channels.

23. CONTACT US

Frosted Pines (Pty) Ltd trading as Armchair Generals
Registration Number: 2023/202020/07

59 Shannon Rd
Noordheuwel
Krugersdorp
1739
South Africa

Email: info@armchairgenerals.co.za
Phone: 083 233 2349

Operating Hours:
Weekdays: 09:00–17:00
Weekends: 09:00–15:00

This Privacy Policy should be read together with our Terms of Service and other policies published on our website.